One of the biggest challenges that business owners face is making the people that work for them feel like they are part of the same team. With small, family-run businesses, the team identity is clear, and many start ups manage to achieve that same family atmosphere, ensuring that people who were with the company at the start think of the business as a family or a close-knit team.
However, as your business grows and you take on more and more employees, you will inevitably find that people think of their position as nothing more than a job. You can combat this by reinforcing the team feeling through simple changes to the working environment.
One thing that really adds to the corporate identity is the choice of uniform. Corporate uniforms are unpopular among some people because they bring back memories of school uniforms, but if you choose the uniform wisely it can be an effective branding choice and something that reminds people that they are all part of the same team or in other words, this is how corporate uniforms assist team building.
Your corporate uniforms should be smart and stylish, but still distinctive. There is a big difference between the outlandish uniforms worn by fast food workers and the simple chic of a flight attendant. Your goal should be to pick something that will allow your employees to instantly recognise each other, without making people feel silly when they wear the company colours.
If you choose a good, well-designed uniform, (see this link; corporate uniform design awards Australia 2016) and have different dress codes for trainees and full staff members, then you can make wearing the company colours a part of the progression from trainee to full member of the team, and this will help people to view earning the right to wear the corporate uniform as a badge of honour, and a special right of passage.